Research
My research sits at the intersection of strategy, entrepreneurship, and methods, with a focus on how language and text shape, and are shaped by, organizations. I study language both as a core organizational phenomenon and as a methodological domain, developing tools to help researchers better analyze and interpret text data.
Research Areas
Language and Text Analysis
I develop and disseminate text-analytic methods for organizational scholars. My work focuses on making text analysis more rigorous, scalable, and accessible.
Crowdfunding
My research on crowdfunding examines the non-financial motivations of backers. I explore how entrepreneurs can use language and signaling strategies to engage funders and communicate legitimacy.
Hybrid Organizational Tensions
Modern organizations often face competing goals, such as balancing financial performance with social or family commitments. This is seen in both hybrid (e.g., family firms, social ventures) and traditional (e.g., corporate social responsibility) organizations alike. My research explores this tension, focusing on how language both reflects and shapes these complex objectives.